You might have seen her on your For You Page, but who truly lies behind the scenes of #GirlBossTown’s persona? Meet Robyn DelMonte, the captivating PR powerhouse and TikTok luminary. GirlBossTown is a popular and respected TikTok creator known for her insightful and entertaining content about marketing, public relations and pop culture.
Her videos offer valuable information and perspectives, while her personality and humor help her connect with a large and engaged audience. She shares her PR insights with the world, and her words resonate deeply with companies and celebrities alike. Often, her ideas become integral parts of their campaigns, showcasing her influence and expertise in the industry.
Before becoming the infamous GirlBossTown, Robyn started her journey as a student. During high school, she participated in the DECA marketing competition program, where she focused on the public relations category. Hailing from Boston, she attended the University of New Hampshire, where she earned her bachelor’s degree in communications. Later, she pursued further education, completing an MBA program at UCLA Anderson School of Management, specializing in the MEMES Program for Managing Enterprises in Music, Entertainment, and Sports.
In a TikTok video, she highlighted that none of the topics discussed on her account were learned in school. Rather, she gained most of her insights into PR as a consumer. Following her academic pursuits, Robyn gained diverse experience in various media roles before securing a position as a Marketing Coordinator Administrative Assistant at Century 21 Tradition in 2020. She remained in this role until her resignation a year later to pursue her influencer career full-time.
While GirlBossTown might provide a starting point for exploring PR concepts or general marketing strategies, it’s crucial to approach her content with a critical eye and consult professionals for comprehensive and reliable PR advice. That said, her content is still very fun to watch, especially for a student studying public relations.
The self-titled “Internet Agent” shares her distinctive and attention-grabbing ideas, all the while bestowing the coveted “GBT Stamp of Approval” on campaigns that she loves. Here are some of the most liked online campaigns:
She brainstormed and posted an idea for a Converse advertisement with the song “Stand by Me” playing in the background. Her idea for the commercial depicts a young boy preparing for school, selecting a vibrant pair of Converse shoes. As he leaves the car for school, his mother encourages him, saying, “I know the move has been hard, but promise me you will make one friend today.” Upon entering the school, only the students’ shoes are shown, with various pairs walking about. Eventually, a pair of bright pink shoes approaches the boy’s bright yellow ones. The camera then pans up, revealing a girl who asks the boy if she can listen to his music. The song “Stand by Me” plays louder in the commercial as the boy nods in agreement.
Robyn has also provided suggestions to Kendall Jenner’s PR team. Among these suggestions was the idea that Kendall’s 818 tequila brand could establish pop-up shops featuring branded merchandise at popular spring break destinations. Additionally, she proposed a collaboration with Kendall’s sister’s clothing line, Skims, envisioning a preppy and equestrian-themed collection tailored to Kendall’s passion for horse riding.
While Robyn’s insights and ideas resonate deeply with audiences and influencers alike, it’s essential to recognize that her entertaining content is mostly for fun – none of her ideas are comprehensive PR strategies. Nonetheless, her impact on campaigns and her ability to connect with a wide audience demonstrates her influence and expertise in the industry. As we continue to follow her journey, it’s clear that Robyn’s contributions to public relations and marketing are both valuable and engaging, making her a notable figure in the digital landscape.