Social media marketing has changed the way advertising objectives are made and obtained throughout a campaign. The goal of any advertising campaign is to reach a target audience and bring awareness to a specific cause. Main Hill Media focuses primarily on reaching the target audience of students at the University of Arkansas.
Our campus influencer program is a unique element of our agency, and a crucial part of utilizing influencer marketing is social media. Social media advertising has made it easier to measure how these target audiences are reached and the best methods of doing so.
With resources such as Instagram and TikTok ad analytics, creators and businesses are able to see if their target demographics are being reached with their ads. Analytics and metrics are extremely important tools when shaping an ad campaign and reaching a target audience. When clients participate in an influencer campaign with Main Hill Media, we provide a detailed analytics report to recap and assess the content’s performance.
By analyzing social media metrics in real-time, advertisers can identify which aspects of their campaigns are performing well and which ones need improvement. They can then make data-driven decisions to optimize their campaigns, such as adjusting post times, refining ad creatives and creating more interactive posts for viewers to engage with.
Using platforms such as Instagram and TikTok, creators are able to view their analytics from each post. This feature is especially helpful when trying to reach a specific age range, geographic location or gender. Our campus influencers can also see when their posts received the most views or interactions and then use that data to plan future posts.
Instagram is one of the most popular social mediums that influencers use for advertising. Instagram ad insights provide metrics such as impressions, reach, engagement (likes, comments, shares), click-through rates and conversions. By analyzing these metrics, advertisers can evaluate the performance of their ad campaigns and determine which content, creatives or targeting strategies resonate most with their audience.
Instagram ad insights offer detailed information about the demographics, interests, behaviors and location of the audience reached by the ads. This data helps advertisers better understand their target audience and tailor their messaging and targeting strategies to effectively reach and engage with them.
The growing popularity of TikTok in the last five years has caused an increase in video advertisements. Through an algorithmic system, TikTok pushes influencer content to those who share similar interests. TikTok analytics provide insights into how users interact with advertising content, such as watch time, completion rate and interactions.
This information helps advertisers understand user behavior and preferences, enabling them to optimize their ads for maximum engagement and effectiveness. These analytics are beneficial to show the creator how viewers are interacting with their videos and how they can alter their videos to improve engagement.
Analytics and metrics of social media posts are a crucial tool to help advertisers optimize their ads and reach the desired target audience. Main Hill Media utilizes these metrics to create campaigns that impact those in the Northwest Arkansas community and at the University of Arkansas.