People love autumn. The crisp air, football games, comfort shows and iconic flavors all come to mind when you think about this cozy season. It’s the perfect time for brands to implement seasonal marketing and tap into the collective excitement of the season.
By posting content tied to changing seasons or holidays, brands can capitalize on the moment. Using seasonal keywords helps to boost visibility, making it easier for audiences to discover brand content through algorithms. It’s a win-win—viewers get relevant content, and brands can expand their reach.
Seasonal events offer an exciting opportunity for brands to connect emotionally with their audience. Thoughtful planning, trend analysis and high-quality execution elevate an advertising campaign. A captivating image can evoke the warmth and nostalgia of autumn, drawing viewers in and encouraging engagement.
Let’s look at some current examples of seasonal marketing this autumn.
MALK, an organic alternative milk brand, recently launched a limited-edition pumpkin spice flavor. Seasonal products naturally generate excitement and urgency, compelling consumers to act before they disappear. MALK’s marketing features cozy visuals— highlighting warm colors, autumn leaves and pumpkin pie—to create an inviting atmosphere and entice customers to join the seasonal festivities.
Another good example is IKEA. Their Instagram reel showcasing the new KUSTFYR collection highlighted fall and Halloween-themed items, generating over 10,000 likes. This performance is a bold contrast to their previous post, which received 316 likes, showcasing the effectiveness of seasonal content in engaging audiences.
Anthropologie is another great example of a brand that creates impactful seasonal content. They kicked off their fall campaign on Aug. 14 with a photo of a warm drink in a pumpkin-shaped mug captioned “Hot take: Pumpkin spice season starts now 🎃☕” It is never too early to get your audience excited for fun new content and products. In fact, Anthropologie has already started posting content for the winter holiday season. On Sept. 17, the company posted a Christmas scene on Instagram captioned “Our Holiday House is officially OPEN! ☃️🎄🎁✨” This post racked up over 10,000 likes, a remarkable boost compared to their usual average of around 2,000 likes.